Ukrainian
Russian
Modern PR has evolved and changed drastically in recent years, so that methods and strategies that were viable just 5 or 10 years ago do not apply anymore. Simply having a strong media presence is no longer enough – you have to be able to quickly react to online interactions, review bombs, social media backlash and competitor’s actions. Managing the brand’s reputation has also scaled in difficulty exponentially with the changes in the way the public and media interact with companies online.
Market Strategy drives to make this process as simple and painless as possible for our clients. We specialize in not only planning your online and media presence and driving your brand recognition forward, but also excel at crisis management and getting things back on track when your reputation takes a hit. Nowadays a single tweet, post or message by a top-level executive or public representative can have unexpected repercussions and ultimately cost the company Billions. Because of this, reacting to public backlash in the most appropriate way possible is becoming more important than ever, and we offer our expertise and experience in dealing with this for our clients.
Market analysis
Whether you simply want to dedicate more resources to grow your brand awareness, or are trying to recover after your reputation took a hit, the best first step to take is to create a comprehensive image of what the current state of affairs is. We will collect all the available data, and present it in comparison with market averages and your direct competitors. This creates the perfect starting point to take further action.
Dealing with a bad situation
Key point in dealing with a reputation crisis is to establish whether it emerged organically or was artificially created by another party. Analyzing the origin point and later spread of the media action that caused issues for your company can help us determine the best way to react and deal with it. If the point of origin was artificial, some resources can be diverted to fabricate an organic response.
Market analysis
Whether you simply want to dedicate more resources to grow your brand awareness, or are trying to recover after your reputation took a hit, the best first step to take is to create a comprehensive image of what the current state of affairs is. We will collect all the available data, and present it in comparison with market averages and your direct competitors. This creates the perfect starting point to take further action.
Dealing with a bad situation
Key point in dealing with a reputation crisis is to establish whether it emerged organically or was artificially created by another party. Analyzing the origin point and later spread of the media action that caused issues for your company can help us determine the best way to react and deal with it. If the point of origin was artificial, some resources can be diverted to fabricate an organic response.